Today the subject of formatting a text message was raised and debated. The writer said it is the content of the message that is most important and the format of the message is of 
little significance. I agreed on the importance of the message content but disagreed on his point regarding formatting. It is because actually if the message is not formatted and outlined in a user-friendly way, it is difficult to read and may be conveniently ignored given we are in the age of “information overload”.
There is definitely a difference between sending out a message and aiming at a message being read and then understood by a reader.