Hit: Branding was lot of fun. With the help of my art director Damian, we came up with a series of promotional items under
the same theme of “hour glass”. That included posters, promotional postcards, business cards, stickers and letter papers with logo. Even the staff at the post office noticed the special sticker I used on the parcel.
Miss: Too much thinking on the “bells and whistles” trying to enhance the current book cover. At some point, I was thinking of adding a wire to “highlight” the moustache on the book cover. Fortunately, the idea was not materialized. Nevertheless, time was not well-spent.