Today I was invited to a new year lunch at a friend’s house and happened to sit next to David Keys who is an established journalist and author of two books. Unfortunately, the subject of my own book was brought up quite late in our conversation and I did not manage to “squeeze in” a sales pitch. I made a swift exit after concluding that there was no end to a heated discussion on the U.K. tax system at the table.
Sales opportunity lost this time. I will have an entire year to get ready when I see him next year :>