Today I sent reviewer copies of my book to six major newspapers and magazines in the UK.
To me, it is like buying lottery tickets because my chance of getting a book review or a mention from them is very low. They usually take recommendations from major publishing houses or famous authors. Unfortunately, it is not my case. However, if I don’t try, I will have absolutely zero chance.
Actually it is a bit more expensive than a lottery ticket after adding postage to the cost of my book. This time around, the total is close to 10% of the initial marketing budget. Bearing that in mind, I still need to rely on one-on-one book and word-of-mouth approaches. In short, different marketing avenues are needed.
Miracles can and do happen in life. We shall see.