One main reason of Wearing-Different-Hats (WDH) is to convey your message to the target audience effectively. In another words, it is to package your message and present YOURSELF in a way that will be more receptive by the recipient.
A lesson learnt for me when I promote my book to a total stranger is to scale down my eccentricity (or political-correctly called uniqueness). Essentially, I need to wear a hat of an author of self-published book on adult learning (a generic image of someone a bit plain and calm). I would not want people (mostly faint-hearted ones) to “switch” off because of my “charming” character. When they get to know me (like most of my friends and acquaintances), then I can reveal more of “Raymond-ness” to them.
My dear circle of friends and family, don’t worry. I won’t lose myself in the process. I am just “flexing my muscles” to fine-tune my personality to promote my book more effectively.
