Author Archives: Raymond Yung

The past 2 days’ experiences have confirmed that it is important to carry a copy of my book with me at ALL times. Last Friday night I had dinner with a Dutch couple who are good friends of mine. During dinner, the husband suggested his wife to purchase a copy of my book for her dad. […]

I have gotten 4 book reviews on Amazon so far.   3 reviews on Amazon UK = 4.7 out of 5 stars.   1 review on Amazon US = 5 stars. Yes, please keep it coming! In terms of media coverage, Financial Times columnist Simon Kupar tweeted about the arrival of my book last week. […]

Today I sent reviewer copies of my book to six major newspapers and magazines in the UK. To me, it is like buying lottery tickets because my chance of getting a book review or a mention from them is very low. They usually take recommendations from major publishing houses or famous authors. Unfortunately, it is […]

Coincidentally (not making it up at all) I received a text from a good friend Alan living in Arizona, U.S. this morning. He is the father of my godson Philip and goddaughter Meghan who are both in their teens. He said he had finished reading my book and felt inspired to start his own new […]

A young colleague in her 20’s told me yesterday that she had read my book over the weekend and she found it useful. I was a bit surprised because I thought she was too young for my book (my target audience was 30+ originally). But she said she honestly thinks my approach and discussion on […]

Going to the post office can be amusing at times. Today I went there during lunch time to send a reviewer copy of my book to Daunt Books, a big bookshop in London.  I put a promotional sticker (please see the photo) on the parcel. The counter staff asked me what it was and I […]

  One main reason of Wearing-Different-Hats (WDH) is to convey your message to the target audience effectively. In another words, it is to package your message and present YOURSELF in a way that will be more receptive by the recipient. A lesson learnt for me when I promote my book to a total stranger is […]

Another clarification: Wearing-Different-Hats (WDH) is not the same as multi-tasking. The latter refers to the fact that a person can SIMULANTEOUSLY doing more than one task effectively (or adequately at a minimum). For example, it was pointed out to me that I had the “talent” of carrying on a conversation with 3 different people in […]

  Last night I kicked off the launching of my book globally via the social media including Facebook, LinkedIn and Twitter. The initial results: My friends are very support. Thank you folks :> 1) I got close to 20 Facebook Likes and a lot of encouraging comments. 2) A high school friend in Hong Kong […]

Apparently the number of copies sold can be a special appeal to some people.  A colleague told me that he would buy the 100th & 101st copies of my book.  Done and sold. Anyone up for the 1,000th copy of my book?  Bidding starts right now!