Similar (loosely) to the American classic Dial M for Murder by Hitchcock, M (Marketing) is a matter of life and death for the success of my book like many businesses.
I have made 2 decisions on the marketing of my book recently. First, I will put all the profit back into the marketing effort. Second, I will also double that amount.
Since my ultimate goal is to share my learning experience via my book with as many people as possible. It is not about making a profit. Don’t get me wrong – eventually I would like to generate enough profit to push this project forward or finance other projects. But like most small business owners, I am prepared to invest my own money into the project to grow the “business” initially.